EK

Eleni Kassian

Senior Editor, Main Street Economics

With over 15 years of experience covering local economies, Eleni Kassian brings an analytical eye to the challenges and triumphs of Main Street. Prior to joining The Business Nearby, she was a senior reporter at the 'Metropolis Business Journal' where she led a team that won the Gerald Loeb Award for their series on post-pandemic supply chain disruptions for independent retailers. Eleni holds a Master's in Urban Planning from Columbia University, and her reporting often uses this framework to decode how city-level decisions impact the corner store. She is passionate about long-form, data-driven journalism that holds a magnifying glass to the forces shaping our communities.

Expertise

Local Economic PolicyCommercial Real Estate TrendsSmall Business FinanceUrban Planning and CommerceRetail Sector AnalysisSupply Chain LogisticsFranchise vs. Independent Models

Coverage Areas

Main Street Revival Projects
Market Trends
Business Improvement Districts (BIDs)
Local Government & Business Policy

Latest Articles

Monterey Park City Hall with a 'No Data Centers' banner, symbolizing the community's vote against new data center construction.
Market Trends

Monterey Park voters permanently ban new data centers

Monterey Park, California, implemented a permanent ban on data centers within its limits, following an 86.

Jun 9, 2026 · 3 min read

Stylized human heart with glowing GLP-1 molecules, representing reduced cardiac risk factors and improved cardiovascular outcomes in a medical research context.
Market Trends

GLP-1RAs Reduce Cardiac Risk Factors, Improve Outcomes

Nearly one in ten participants in a recent study discovered they had previously suffered a heart attack without ever knowing it.

Jun 9, 2026 · 2 min read

A split scene of a high street showing thriving businesses on one side and protesting businesses on the other, representing the debate around Business Improvement Districts.
Business Resources

Business Improvement Districts: Purpose, Benefits, and Backlash

Dozens of UK businesses are refusing mandatory payments to Business Improvement Districts (BIDs), leading to court battles over organizations designed to improve local areas.

Jun 8, 2026 · 3 min read

Diverse individuals with vibrant hair, glowing skin, and strong nails, representing the booming global market for hair, skin, and nail supplements.
Market Trends

Global Hair, Skin, Nail Supplements Market Poised for Billion-Dollar Boom

Last year, a single TikTok video featuring a celebrity's 'secret' hair supplement drove a 300% surge in sales for an obscure brand, illustrating social media's immense, often unscientific, power in th

Jun 7, 2026 · 4 min read

A modern brewery showcasing a variety of non-alcoholic beer bottles and cans, with people enjoying the drinks in a social setting.
Market Trends

Non-alcoholic beer market share at 2.5% in 2025

Non-alcoholic beer, once a fringe option, now commands a market projected to nearly double from USD 25.

Jun 6, 2026 · 2 min read

A gas station price sign showing a high national average price for gasoline, with a worried driver in the background.
Market Trends

Gas Prices Soar, National Average Nears $5 Amid Tensions

Californians are already paying $5.84 for a gallon of gas.

Jun 1, 2026 · 2 min read

Diverse team of young professionals collaborating intensely on a project, showcasing organic leadership growth and successful teamwork in a modern office setting.
Market Trends

Small groups foster future leadership growth strategies

At TechCorp, a recent internal audit revealed that 70% of new project leads credited their rapid development to intense, self-directed work within teams of 3-5, not the company's multi-million dollar

May 23, 2026 · 3 min read

Diverse group of aspiring entrepreneurs, including many women, collaborating and brainstorming innovative business ideas for 2026 with laptops and sketches.
Market Trends

New Small Business Ideas for 2026

The Story Exchange recently received an unprecedented 1,100 submissions for its 'Brilliant Business Ideas' list, signaling a booming interest in new ventures for 2026.

May 20, 2026 · 2 min read

A vibrant San Diego main street showcasing a diverse range of businesses, from small shops to larger enterprises, under warm golden hour lighting.
Main Street Revival

What Are Business Improvement Districts And Why Do Their Fees Vary?

While many San Diego businesses contribute a nominal $40 annually to their local Business Improvement District, some anchor businesses face assessments reaching up to $5,000 each year.

May 18, 2026 · 3 min read