The Business Nearby

Our Writers

Meet the team behind The Business Nearby

Eleni Kassian

Senior Editor, Main Street Economics

Eleni Kassian is the Senior Editor of Main Street Economics for The Business Nearby, specializing in the micro-economies of urban neighborhoods. Her reporting examines the intersection of local government policy, commercial real estate, and small business resilience to show how city-level decisions impact local commerce.

Main Street Revival ProjectsMarket TrendsBusiness Improvement Districts (BIDs)

Kendra Baptiste

Columnist

Kendra Baptiste is a columnist for The Business Nearby, where she writes thought-provoking commentary on the social and cultural impact of small business. Her column explores the vital intersection of commerce, community, and economic justice.

Community & CommerceMain Street RevivalSocial Entrepreneurship

Rizza Valencia

Community Reporter

Rizza Valencia is a Community Reporter for The Business Nearby, where she covers new openings, shop local guides, and community commerce. Her service-oriented reporting provides readers with practical guides to discover and support local establishments.

New OpeningsShop Local GuidesCommunity & Commerce

Shira Edelman

Senior Staff Writer, Profiles

Shira Edelman is a Senior Staff Writer for Profiles at The Business Nearby, where she uses narrative journalism to highlight the human element of local commerce. She covers owner spotlights, multi-generational businesses, and the restaurant scene, focusing on the legacy-building and daily grind of community entrepreneurs.

Owner SpotlightsClosings & LegacyMulti-generational Businesses

Simone Ito

Data Correspondent

As a Data Correspondent for The Business Nearby, Simone Ito uncovers the hidden trends shaping local commerce through data-driven investigations and consumer spending analysis. Her reporting visualizes complex market dynamics to provide actionable insights for local business owners and consumers.

Market TrendsBusiness ResourcesData-driven Investigations