Simone Ito
Data Correspondent
Simone Ito started her career as a market research analyst for the retail sector before transitioning to journalism, bringing a quantitative rigor to her storytelling. She previously worked on the data journalism team at 'ChartBeat Analytics,' where she developed models for tracking consumer behavior in urban centers. Simone's work is defined by its data-first approach; she starts with a dataset—be it foot traffic, public records, or consumer spending—to find the story. Her interactive reports and clear, concise explainers make complex topics like commercial vacancy rates and supply chain costs understandable to a broad audience.
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Latest Articles

Gen Z Embraces Franchising for Small Business Success in 2026
A new generation of entrepreneurs, Gen Z, is turning away from the romanticized image of the lone startup founder, instead flocking to established restaurant franchises for their first venture.
Jun 13, 2026 · 3 min read

Avocados From Peru Embraces Integrated Partnership Strategies for 2026
Long-term influencer partnerships and campaigns are yielding 60% better returns than single deals, according to Eciks .
Jun 13, 2026 · 2 min read

CMO Role Faces Potential Replacement by CBOs in 2026
At the inaugural MarkHack CMO Circle, senior executives openly discussed the potential replacement of Chief Marketing Officers with Chief Business Officers.
Jun 12, 2026 · 2 min read

Couples Launching Businesses: The Academic Case for Shared Success
The aroma of scratch-made chicken and Belgian waffles filled the Flint Farmers' Market on May 30, 2026, as Craig and Jaquita Kelley officially opened Wafl Wafl, their joint venture into the food truck
Jun 10, 2026 · 2 min read

Great service alone won't make millions; scale products instead.
Zappos built its brand on legendary service, yet its $1.
Jun 8, 2026 · 3 min read

SBA Offers Disaster Loans for Businesses Through April 27
Over $8.7 million has already been distributed by FEMA to victims of the December floods in Washington state, including residents of Whatcom and Skagit counties, according to Cascadia Daily News . Nea
Jun 6, 2026 · 3 min read

AI Startup Delays IPO Amidst Unfavorable Market Conditions
Approximately 202 companies with a market capitalization over $50 million priced initial public offerings (IPOs) in the United States in 2025, an increase from 150 in 2024, according to Cleary Gottlie
Jun 6, 2026 · 3 min read

Strategic marketing budget shifts for small business growth
Budgeting for the status quo will result in the status quo, a trap many small businesses unknowingly fall into, according to Accountingmarketing .
Jun 1, 2026 · 2 min read

Lead Better in 2026 by Embracing Transformative AI
By the end of 2025, one in ten managers is predicted to be from Gen Z, stepping into a leadership environment where AI is reshaping the very definition of competitive advantage, according to Forbes .
May 28, 2026 · 3 min read

SBA Doubles Loan Limit to $10 Million for Capital-Intensive Borrowers
Starting July 4th, 2026, certain capital-intensive small businesses can access up to $10 million in combined SBA-guaranteed loans, a doubling of previous limits, according to Forbes .
May 22, 2026 · 2 min read

Clean energy struggles to meet AI's future power demands
Capital expenditure by the five largest technology companies in AI data centers is anticipated to rise a further 75% this year, pushing total investment past $700 billion.
May 21, 2026 · 3 min read

Indonesia's Vegan Vitamin C Market Poised for Growth Despite Challenges
Google searches for 'vegan vitamin C Indonesia' have skyrocketed by 150% in the last two years, revealing a hidden demand in a market served by only three major international brands.
May 14, 2026 · 5 min read