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Market Trends

Analysis of the local economy, consumer behavior, and commercial real estate shaping Main Street.

Testing Growth Targets Against Better Benchmarks With Elevate CFO

Testing Growth Targets Against Better Benchmarks With Elevate CFO

This article discusses the importance of testing business growth targets against better benchmarks to avoid unrealistic expectations and wasteful spending. Elevate CFO helps businesses evaluate these targets through benchmarking, KPI tracking, and scenario planning, ensuring a stronger basis for leadership decisions.

Sponsored by ElevateCFO· Aug 10· 7 min
An Intention.ly Growth Engine Review: Is It The End of Siloed Marketing for Fintechs?

An Intention.ly Growth Engine Review: Is It The End of Siloed Marketing for Fintechs?

Intention.ly offers a 'growth engine' approach for fintech and financial services firms, aiming to dismantle siloed marketing by integrating marketing, sales, technology, and operations into a cohesive system. This specialist agency brings deep industry expertise to drive measurable revenue outcomes, unlike generalist marketing firms.

Sponsored by Intention.ly· Jul 14· 6 min
Professionals making a positive first impression with confident handshakes and genuine smiles, establishing immediate connection and trust.

How to Make People Like You and Remember You

A single awkward greeting or a moment of inattention can indelibly brand an individual, setting the tone for every future interaction.

Simone Ito· Jun 14· 2 min
A happy couple, Craig and Jaquita Kelley, proudly stand in front of their new food truck, Wafl Wafl, at the Flint Farmers' Market.

Couples Launching Businesses: The Academic Case for Shared Success

The aroma of scratch-made chicken and Belgian waffles filled the Flint Farmers' Market on May 30, 2026, as Craig and Jaquita Kelley officially opened Wafl Wafl, their joint venture into the food truck

Simone Ito· Jun 10· 2 min
Stylized human heart with glowing GLP-1 molecules, representing reduced cardiac risk factors and improved cardiovascular outcomes in a medical research context.

GLP-1RAs Reduce Cardiac Risk Factors, Improve Outcomes

Nearly one in ten participants in a recent study discovered they had previously suffered a heart attack without ever knowing it.

Eleni Kassian· Jun 9· 2 min
A modern brewery showcasing a variety of non-alcoholic beer bottles and cans, with people enjoying the drinks in a social setting.

Non-alcoholic beer market share at 2.5% in 2025

Non-alcoholic beer, once a fringe option, now commands a market projected to nearly double from USD 25.

Eleni Kassian· Jun 6· 2 min
A gas station price sign showing a high national average price for gasoline, with a worried driver in the background.

Gas Prices Soar, National Average Nears $5 Amid Tensions

Californians are already paying $5.84 for a gallon of gas.

Eleni Kassian· Jun 1· 2 min
Diverse group of aspiring entrepreneurs, including many women, collaborating and brainstorming innovative business ideas for 2026 with laptops and sketches.

New Small Business Ideas for 2026

The Story Exchange recently received an unprecedented 1,100 submissions for its 'Brilliant Business Ideas' list, signaling a booming interest in new ventures for 2026.

Eleni Kassian· May 20· 2 min
OBI Creative: What Fast-Growing Brands Should Know About Marketing Consulting

OBI Creative: What Fast-Growing Brands Should Know About Marketing Consulting

For fast-growing brands, scaling marketing efforts is a complex challenge that requires more than just a bigger budget. It demands a sophisticated strategy, deep customer understanding, and flawless execution. This is wh…

Sponsored by OBI Creative· Aug 24· 4 min
Who Needs Executive Protection? How Eagle Security Solutions Protects High-Profile Visitors

Who Needs Executive Protection? How Eagle Security Solutions Protects High-Profile Visitors

For high-profile individuals visiting Virginia, ensuring personal safety is a paramount concern that requires specialized planning and execution. The private security market plays a crucial role in protecting both indivi…

Sponsored by Eagle Security Solutions· Aug 17· 4 min
How to Streamline Your Sales Pipeline Management with ClientSilo from Day One

How to Streamline Your Sales Pipeline Management with ClientSilo from Day One

This article highlights the challenges of manual sales pipeline management, where crucial deals often falter due to inconsistent data and lack of real-time visibility. It introduces ClientSilo as a focused solution designed to streamline sales pipeline and team management from day one, unlike complex, larger CRMs.

Sponsored by ClientSilo· Aug 17· 5 min
A solo entrepreneur working on a computer powered by AI, demonstrating the reshaping of local economies and individual economic empowerment.

The AI Solo Revolution Is Reshaping Local Economies

Last year, a single graphic designer in rural Ohio, leveraging advanced AI tools, generated more revenue than the town's largest advertising agency.

Eleni Kassian· Jun 25· 3 min
Diverse individuals with vibrant hair, glowing skin, and strong nails, representing the booming global market for hair, skin, and nail supplements.

Global Hair, Skin, Nail Supplements Market Poised for Billion-Dollar Boom

Last year, a single TikTok video featuring a celebrity's 'secret' hair supplement drove a 300% surge in sales for an obscure brand, illustrating social media's immense, often unscientific, power in th

Eleni Kassian· Jun 7· 4 min
How Brad Sugars Helps Break the 6-Figure Ceiling When Hustle Fails (A Systems Approach)

How Brad Sugars Helps Break the 6-Figure Ceiling When Hustle Fails (A Systems Approach)

Brad Sugars helps entrepreneurs break through the "6-figure ceiling" by replacing the 'hustle harder' mentality with a structured, systems-based approach. His ActionCOACH® methodology enables business owners to build a profitable enterprise that works independently of their constant personal effort.

Sponsored· Jul 7· 4 min